#72 Is Your Niche Profitable?

As I sat under the flashing lights of Chalene Johnson’s Marketing Impact Live listening to speaker after speaker talk openly about the trend towards Facebook and other social media platforms favoring conversation between real people rather than just throwing up something to get “likes”, I was reminded of my core belief:Marketing is pointless without genuine human-to-human connection.I see it over and over again in my clients’ businesses and in my own. Each person you connect with MATTERS. Now, that being said, I know that simply connecting isn’t guaranteed to help you get coaching clients.You need a more sustainable strategy, which is why I’ve been talking A LOT about niche (like seriously A LOT).That’s because coaches make it so much harder on themselves to get paid when they choose the “wrong” niche.If you’ve already got a niche, this episode will help you tweak it so people want to pay you. And if you’re a new coach, you're gonna need this when you choose a niche so you don't waste energy struggling to convince people to hire you.Listen in to know whether the niche you chose is going to make any money. (Oh, and there’s video too!)Part 1: Why Generic Niches Aren't ProfitablePart 2: How to Choose the Right NichePart 3: When I Knew It Was Time to Change My NichePart 4: How to Hone Your NichePart 5: Not Making Money From Your Niche?

Announcements:

• Are you struggling to hone your niche? Or are trying to choose between two? Book a free Clarity Call with me so I can help you figure out what you need to make it profitable. Book yours here.

• Feeling like your language might be blocking clients from saying yes? Click here to find out if you’re making one of the 3 common mistakes I see coaches make in how they talk about what they do on discovery calls, at networking events, and on their websites.

Links from the Episode

• #48 Communicate What You *Really* Do with Chrissie Wywrot 

• #59 Why Having a Strong Brand Message Isn't Enough

• #64 Stop Over-Thinking When You Talk About What You Do with Cathy Cochrane

• #69 Make Money Without Launching with Kathleen Ventura

Warmth,AdriaP.S. Next week I’m sharing why no one wants to pay for your coaching package. The fix is simpler than you think!

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Hi! I'M ADRIA DECORTE, M.S., Clarity Coach

Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches get clear on what they really do and communicate it so their ideal clients know why they need them and are excited to pay them.

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