#88 Why Crickets & Low Sales Are Actually a Messaging Problem
When we’re getting crickets and low sales, most biz owners’ automatic first thought is - I’ll just hire someone to optimize my funnels / write catchy copy / run FB ads. But the real reason you’re getting crickets is NOT because there’s a leak in your funnel.
It all comes back to messaging. If you don’t have that dialed in, nothing else is going to work.
Even if you hire an assistant to take work off your hands so you can focus on “your zone of genius”. Even if you hire a copywriter to create you an amazing salespage. Even if you hire a publicist to pitch 10 podcasts a month for you.What will happen is:
- You won’t know what to give the assistant to do -- or they’ll do a lot of work but it won’t move the needle.
- The copywriter will write generic copy which doesn’t connect with your people (unless she first steps back with you to clarify your message).
- And if they’re anything like me, none of the podcast hosts will want to book you.
On the contrary, when your messaging is dialed in so it’s clear to your audience how you can help them and they value what you do, you’ll draw in people you’re excited to work with who’re also excited to work with you.
In this episode, I’m going to dig deeper into why you’re having this messaging problem and help you figure out how to fix it.
Announcements:
- I have one spot left in June for a 1-1 Message Clarity VIP Day. This is for you if you’re ready to uncover the next evolution of your message as you pivot your business or step into using your voice to change lives.
- Get Clear, Get Clients is here. It’s my signature course to build the foundation that lets you attract clients instead of constantly chasing them. Once you complete it, you’ll be so clear on what you do that talking about it will feel easy, exciting, and impactful.
- Follow me on Instagram for behind-the-scenes and deeper stories around this conversation.
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Warmth,Adria
Hi! I'M ADRIA DECORTE, M.S., Clarity Coach
Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches uncover the next evolution of their brand message so they can use their voice and share their truth to change lives.
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