#57 Want to Win Clients Over? Choose Clear Over Clever
When you tell people what you do, are you focused on clearly communicating? Or do you end up using insightful, flowery language and metaphors? (C'mon, be honest... no judgement here.)
Don’t get me wrong. I love beautiful wordplay. But when it comes to selling something, it just mucks communication up.
That’s why, in this episode, I’ll give you three steps to clear up your language if you’re caught being clever.
Announcements:
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Warmth,
P.S. Tune back in next week as a special guest help us apply this idea to being the publicist for your own brand.
Hi! I'M ADRIA DECORTE, M.S., Clarity Coach
Drawing on my experience as a TEDx speaker and my architecture background, I help coaches and entrepreneurs with big missions figure out what they really do and communicate their value so their ideal clients raise their hands to pay them and their business starts to hustle for them.
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