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Did you ever see the Tony Robbins documentary “I’m Not Your Guru”? Well, it’s on Netflix, and I want Steve to watch it with me.
But I made the mistake of jumping right into telling him that rather than FIRST figuring out why HE would want to watch it.
So our convo went something like this ~
Me: Hey babe. Would you watch this with me? He’s a self-development guy, and I’d really like you to see this.
Him: Mmmm no, I’ll pass. No thanks.
Bummer! Because now, every time I bring it up, he’s got it in his head that it’s this woo-woo thing and he’d be doing it as a favor to me.
When really, if I’d taken the time to first think about it from his perspective, it could have gone something like this:
Me: Hey babe, you know how you love shark tank? Well, I found this really great movie that takes you on the inside of how this entrepreneur runs his business. I thought we could watch it tonight if you want.
Him: Sounds cool, let’s do it.
Example #1 is what happens to your marketing when you don’t get clear, compelling messaging in place first. #2 is the magical shift that can happen when you actually do.
And it’s not manipulative. I know Steve would really like that documentary – he’d probably cry like I did. It’s finding the words to help them see why what you do is aligned with what they want.
That’s what I’m talking about on the podcast today: 3 way-too-common marketing mistakes I see coaches make that cost them clients. Listen to make sure you’re not making any of them.
Links from the Episode
- 5 Days to Stand Out in a Crowded Coaching Market
- My signature program: Get Clear, Get Clients On Demand
P.S. In the next couple episodes, I’m chatting with two of my favorite influencers – and biz buddies – in the life coach space about how they’ve set themselves apart in a crowded market so clients won’t settle for anyone else but them.
Starting with an honest convo with Jen Mavros on the #1 thing she’s done to set herself apart in a crowded coaching market and attract tens of thousands of dream clients & customers… from a place of love.
Hi! I’M ADRIA DECORTE, M.S., Clarity Coach
Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches get clear on what they really do and communicate it so their ideal clients know why they need them and are excited to pay them.
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