#111 Why Niching Down Helps You Show Up Authentically

#111 Why Niching Down Helps You Show Up Authentically

When you say “niching down” a lot of my clients get itchy. They worry that if they narrow in they’ll lose their sense of freedom.

Which is why the conversation I have on ep #111 of Unforgettable is so critical for our industry. Because, sadly, I see a lot of conversations around niching that talk about putting you in a category and add fire to that fear.

Niching has been on my mind a LOT as I put the behind-the-scenes pieces in place for my upcoming Niche Clarity Challenge.

That’s why I’m on a mission to shift our collective definition of “niching down” to the act of focusing on the people you want to call in so deeply that you KNOW them. You know what they’re going through and how to speak to that.

And that KNOWING frees you up to just be real and talk to them. (Because, hello, then you know who you’re talking to.)

When you define it that way…

Niching down frees you up to show up as more of yourself.

Instead of feeling constrictive, it allows you more depth with your people. It stops you from unconsciously censoring by filtering what you want to say based on whether it applies to all.

The end result: You start talking about things that matter – both to you and to your people. You to call in the RIGHT people for you, not just anyone with a face and a checkbook. Which leads to more fulfillment and less drain in your business.

Listen in.   

Deeper support from me:

  • 1-1 Coaching + Messaging is for coaches looking to get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your marketing copy. 2 spots left.
  • Join us in my free 5-day Niche Clarity Challenge to get clarity on your people so you can start calling them in. Starts March 11, 2019.

Links From the Episode


Hi! I’M ADRIA DECORTE, M.S., Message Clarity Coach

Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can reach more people, scale their business, and start a movement.


Sign up here to get access to the FREE Message Clarity Kit: a 5-step roadmap to uncover your true message.
Hi! I’M ADRIA SOPHIA, Message Clarity Guide, TEDx Speaker, and host of the Quiet Messenger Podcast. I lead cozy Messenger Masterminds where I help introverted women leaders & sensitive souls tap into the message that moves them then clearly & courageously share it so they can call in their people…and their next level of impact.