#93 How to Word Your Niche So Potential Clients Get It

#93 How to Word Your Niche So Potential Clients Get It

If people don’t get what you do, they won’t pay you.

Plus, if it’s not easily repeatable, colleagues and friends can’t send others your way.

Last week, I helped you communicate why your work is worth paying for.

In today’s episode, I’m picking up where I left off with another level of practical guidance on crafting your messaging. But this time we’re honing in on the actual words you use.

And answering another listener question:

A challenge I have is answering “what do you do” at a networking event where the expected answer is a quick 1-3 word label like, “I’m a fitness coach” (vs. “I help rising professionals lose weight so they feel confident in their business clothes”). But when I use the quick ‘label,’ I find people assume I do something completely different.

Listen to discover why your word choice matters and my 3-step process to hone the wording of your niche.


  • Get Clear, Get Clients, my signature group program, has limited early bird spots! This is for you if you’re ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful. Together we’ll build your marketing & messaging foundation that lets you attract clients instead of constantly chasing them.
  • I have two openings for my VIP Messaging Package. This is my private coaching experience to generate clarity on what you do, who you help, and why it matters, hone it into your marketing messaging, and implement it in the real world so you can attract your people and scale your business.


Hi! I’M ADRIA DECORTE, M.S., Clarity Coach

Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches uncover the next evolution of their brand message so they can use their voice and share their truth to change lives.


Sign up here to get access to the FREE Message Clarity Kit: a 5-step roadmap to uncover your true message.

Hi! I’M ADRIA SOPHIA, Message Clarity Guide, TEDx Speaker, and host of the Quiet Messenger Podcast. I lead cozy Messenger Masterminds where I help introverted women leaders & sensitive souls tap into the message that moves them then clearly & courageously share it so they can call in their people…and their next level of impact.