#174 Feminist Marketing & Copy that Doesn’t Oppress with Kelly Diels

#174 Feminist Marketing & Copy that Doesn’t Oppress with Kelly Diels

If we design for the people with the most marginalized identities, the experience improves for everyone else.

⬆️ That’s a core belief of Kelly Diels, a Feminist Marketing Consultant who trains feminist copywriters and helps bake our beliefs into our business practices to generate money and justice.

She saw that, working in the women’s empowerment space, those who don’t identify as women often get excluded. 

To make her space as welcoming and inclusive as possible, she centers the people with the least dominant identities in her spaces and makes her policies and practices around them

If you’re looking for grounded guidance you can apply immediately to your website and business practices, this episode is super-actionable. (I took a long list of notes for my own business!) 

In episode 174, you’ll hear nitty-gritty copywriting advice, word shifts, and exact practices she uses. 

Listen in.

Kelly and I talk about

  • Why it’s a myth that aligning your work with your values will make you less money
  • The filter questions she asks herself: “Will this create more love? Will this create more justice?”
  • The reason behind putting your pronouns on your zoomWhy she doesn’t use the word “womxn” anymore
  • The traditional copywriting and marketing tendencies we need to avoid if we’re writing for justice
  • Why she starts all her newsletters with what she’s selling, credits her influences in all her emails, and starts every meeting with a land acknowledgment

Deeper support from me:

  • My Messenger Mastermind is an intimate circle of up to 6 women coaches & leaders who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line.
  • As a Copywriter + Messaging Expert, I craft websites that make your dream clients feel SEEN and convey the true value and impact of your work so that it moves them to sign up. 

Kelly’s Links:

What sparked for you from my conversation with Kelly?  Let us know in the comments of this episode’s post over on Instagram.


Hi! I’M ADRIA DECORTE, M.S., Message Clarity Coach

Drawing on my experience as a TEDx speaker and my architecture background, I help women coaches make a message that feels messy CLEAR so they can reach more people, scale their business, and start a movement.


Take the free quiz to uncover the specific way your message comes out messy + how to use your unique messaging superpower.

Hi! I’M ADRIA SOPHIA, Message Clarity Guide, TEDx Speaker, and host of the Quiet Messenger Podcast. I lead cozy Messenger Masterminds where I help introverted women leaders & sensitive souls tap into the message that moves them then clearly & courageously share it so they can call in their people…and their next level of impact.