When you say “niching down” a lot of my clients get itchy. They worry that if they narrow in they’ll lose their sense of freedom. Which is why the conversation ...
Years back, I was in the midst of a crisis in my business. I was ready to birth the next evolution of my message and how I worked with people. ...
For months before making my recent pivot in my own messaging, I felt an incongruence in what I was saying and how I was helping people. That’s not to say ...
There was a time (pretty recently!) that I compared myself to biz friends who were rocking “strategies” and focusing on fine-tuning conversion rates. And when I found myself deep in ...
As I sat under the flashing lights of Chalene Johnson’s Marketing Impact Live listening to speaker after speaker talk openly about the trend towards Facebook and other social media platforms ...
